On March 31, 2014, the Canadian Radio-television and
Telecommunications Commission issued a new Compliance and
Regulatory Policy Notice (CRTC 2014-155).
Among other things, the CRTC has shortened the period of time
for organizations to update their internal do-not-call lists. Under
the new rules, internal lists must be updated within 14 days of
receiving a do-not-call request. Currently, telemarketers have 31
days to update their internal lists. The new rule will be effective
June 30, 2014.
The CRTC rejected an application by the Canadian Marketing
Association to permit telemarketing by automated
dialing announcing device (ADAD) when there is an existing business
relationship between the telemarketer or client of the telemarketer
and the the person being called. The current rule, which has been
preserved, requires express consent to these types of marketing
calls. If consent has been given and a ADAD call is placed, the
telemarketer must announce the purpose of the call at the beginning
of the message.
A press release summarizing the CRTC's Compliance and
Regulatory Policy Notice can be found here.
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