On February 13th, the Communications Group hosted a breakfast seminar in the Toronto office entitled "Canada's Anti-Spam Law: Will Your Business Be Ready?".  David Elder briefed those in attendance on key requirements of Canada's Anti-Spam Law (CASL), the electronic messaging requirements of which will come into effect on July 1, 2014. Among those requirements, David spoke of the obligation to obtain prior consent in the delivery of commercial electronic messages (CEMs) and the prescribed form requirements for those messages, outlined a number of the key exemptions that may be available to some senders, and reviewed the timeline for implementation of various aspects of the new law.  David also reviewed some of the particular challenges that organizations are facing in implementing the new law and discussed the work that organizations must do to be able to continue to send marketing messages to established contact lists.   

A video of the seminar is available below.  At the seminar, a summary card of the main features of the anti-spam law was provided to attendees.  Additionally, please click here to receive the presentation slides, speaker profile, and other resources from the seminar.

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