Due to an increasing number of consumer complaints related to the accuracy and clarity of advertisements (clause 1 of the Canadian Code of Advertising Standards) and price claims (clause 3 of the Canadian Code of Advertising Standards) being immediately corrected by the concerned advertiser, ASC's Board of Directors has implemented a streamlined process to address such complaints. In fact, with this new procedure in place, ASC staff has the discretion to administratively resolve complaints in cases where the advertiser has taken prompt steps to rectify the situation complained of, without having to forward the complaint to the Standards Council. This new process, which expedites and simplifies the responsiveness for both consumers and advertisers, will be reported as "Administratively Resolved Cases".
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