Promotions And Contests

BL
Borden Ladner Gervais LLP

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BLG is a leading, national, full-service Canadian law firm focusing on business law, commercial litigation, and intellectual property solutions for our clients. BLG is one of the country’s largest law firms with more than 750 lawyers, intellectual property agents and other professionals in five cities across Canada.
The following is a synopsis of a presentation given at BLG’s Marketing Law News Flashes Conference held on February 28, 2013.
Canada Media, Telecoms, IT, Entertainment

The following is a synopsis of a presentation given at BLG's Marketing Law News Flashes Conference held on February 28, 2013:

There are a number of laws, regulations, guidelines and best practices that apply when running a contest. Besides (i) the Federal Criminal Code, which leads to skill-testing questions and "no purchase necessary" methods of entry, (ii) the Federal Competition Act, which leads to adequate disclosure requirements, and (iii) Québec's Rules respecting publicity contest, consider privacy, licensing, trade-mark, advertising to children and defamation issues, third-party guidelines (e.g., Facebook), and specific relevant laws (e.g., a contest involving alcohol). Also critical are reputational issues. Don't forget that contest rules are like a contract between the sponsor and the entrants, and you want them to be helpful if you need to rely on them. Also remember the general context – statements should be accurate and not misleading.

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