ICANN will soon be releasing many new domain name extensions
(new dot-coms). The first domain name extensions are expected to go
live in the coming months. With each new domain name extension that
launches, cybersquatters, or third parties generally, will have the
opportunity to register your company's trade-marks as domain
names. To the extent possible, we want to reserve your marks as
domain names in these extensions, while preventing third parties
from registering them.
This is where the Trademark Clearinghouse comes in. It's one
centralized database of trademarks where your company would deposit
its trademark registrations.
There are three key benefits to dropping your trade-mark
registrations in the Clearinghouse:
1. When a new extension is about to launch, your company will be
provided the opportunity to rely on the trademarks in the
Clearinghouse to try and reserve key domain names; and
2. If a third party tries to register your company's mark as
a domain name, both the third party and your company will be
3. We can rely on the marks in the Clearinghouse if we need to
dispute a domain name registration and get the site down
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