The Advertising, Marketing and Sponsorship Focus Group
recently recorded a seminar that is now available to view online at
BLG U.
This program explains recent legal developments and provides
updates with respect to the following topics:
misleading advertising;
comparative advertising;
consumer contests and rules;
packaging and labeling;
the Competition Bureau's enforcement practices relating to
misleading advertising;
the new federal anti-spam legislation;
behavioural advertising;
using and protecting trade-marks in social media;
French language issues in the province of Québec.
To access the BLG U website or to request a user account on BLG
U, go to blgu.ca. If you have forgotten your password, go to
blgu.ca and click on the "Reset your password" link.
To find access this particular session, click on
Courses/Registration and select Advertising and Marketing. The
course name is Marketing Law News Flashes.
When viewing a session, click on the grey bar on the right-hand
side of the video window to access the session's chapter
listing, PowerPoint slides and other presentation materials.
BLG U is a service provided by Borden Ladner Gervais LLP to
provide continuing legal education and continuing professional
development opportunities to its staff, professionals and clients
free of charge.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
Specific Questions relating to this article should be addressed directly to the author.
Canada’s Anti-Spam Legislation (CASL) restricts the ability of organizations to send commercial electronic messages without the consent of the recipient.
The CRTC staff have recently held an informal consultation with industry and consumer groups following the October 2012 release of CRTC’s guidelines regarding the interpretation of its CASL regulations.
If passed, Bill C-290 would repeal paragraph 207(4)(b) of the Criminal Code and make it lawful for the government of a province, or a person or entity licensed by a province, to conduct and manage a lottery scheme that involves betting on a single sport event or athletic contest.
Software license agreements often specify a procedure – known as "acceptance testing" – that the customer may use to verify that the licensed software meets the customer’s business requirements.
In this video from our Corporate Counsel Insights Series, partner Bernice Karn discusses the 10 things you should consider when negotiating IT contracts.
Almost every video game publisher, developer and service provider in Canada will be affected by Canada’s new anti-spam legislation and should have a plan for complying with it.
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