The Advertising, Marketing and Sponsorship Focus Group recently recorded a seminar that is now available to view online at BLG U.
This program explains recent legal developments and provides updates with respect to the following topics:
- misleading advertising;
- comparative advertising;
- consumer contests and rules;
- packaging and labeling;
- the Competition Bureau's enforcement practices relating to misleading advertising;
- the new federal anti-spam legislation;
- behavioural advertising;
- using and protecting trade-marks in social media;
- French language issues in the province of Québec.
To access the BLG U website or to request a user account on BLG U, go to blgu.ca. If you have forgotten your password, go to blgu.ca and click on the "Reset your password" link.
To find access this particular session, click on Courses/Registration and select Advertising and Marketing. The course name is Marketing Law News Flashes.
When viewing a session, click on the grey bar on the right-hand side of the video window to access the session's chapter listing, PowerPoint slides and other presentation materials.
BLG U is a service provided by Borden Ladner Gervais LLP to
provide continuing legal education and continuing professional
development opportunities to its staff, professionals and clients
free of charge.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.