Virtually every business that sells goods or services (whether
or not the business deals in consumer goods or services) has a
Each year, in addition to thousands of trade-marks filed for use
in association with consumer goods like clothing, food and beverage
products, and consumer electronics, a similar amount of
applications are filed for industrial goods such as chemicals and
building materials as well as B2B products like scientific
equipment and machine tools, and even commodity goods such as
coffee and microprocessors (think Starbucks and Intel). Tens of
thousands of applications are also filed each year for trade-marks
for use in association with services ranging from financial, retail
and advertising services to transportation, manufacturing and
A trade-mark does not need to be an iconic brand like Apple,
Nike or Harley-Davidson, nor does it need to be a made-up word or
fancy logo. Almost any name or mark you use to distinguish your
business, products and services from the business, products and
services of others can be a trade-mark.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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