Canada: .YourBrand? Get Ready For Custom Domain Extensions

The Internet Corporation for Assigned Names and Numbers (ICANN) recently voted in favour of accepting applications for new top-level domain (TLD) extensions beginning January 12, 2012.  There are currently 22 generic TLD extensions (including .com, .net, and most recently, .xxx), but ICANN's announcement means that TLDs may eventually number in the hundreds as cities, corporations, industry groups and others apply for custom extensions, such as .toronto or .tech.

The expected explosion of TLDs will have important implications for brand owners, not only in terms of providing businesses with new opportunities for branding online, but also in terms of providing cyber squatters with new opportunities to commandeer the trademarks of others as domain names.  Here are the basics as currently envisioned by ICANN...

WWW . STORE . BRAND — Your brand on the top level

  1. Choice of TLD:  ICANN's announcement means that businesses will soon be able to create TLDs incorporating their brand names.  However, the new TLDs will not have to be trademarks.  There will be few limits placed on an organization's choice of extension, the main exception being that no two TLDs can be so similar that they risk confusion.  If two or more applied-for TLDs are deemed confusing by ICANN, the conflict will be resolved by way of auction if necessary. 
  2. Eligibility:  Corporations and organizations will be able to apply for a new TLD (individual and sole proprietorships will not be eligible).  However, applicants will have to demonstrate the technical and financial capability to operate a TLD.  Applying for a TLD will also be a complex and expensive process, meaning that eligibility will be narrowed in practice.
  3. The Cost:  The initial filing fee for a new TLD will be USD $185,000.  Additional fees will arise over the course of the application process, with the total cost for a new extension potentially reaching USD $500,000 or more by some estimates.
  4. The Timeline:  Applications will be accepted from January 12, 2012 to April 12, 2012.  The new TLDs are not expected to go live, however, until the end of 2012.  In the event that a business misses this initial application period, ICANN hopes to launch a subsequent round of applications by April 2013. 
  5. Preserving Trademark Rights:  Applications for new extensions (as opposed to domain names applications, discussed below) will be opposable on a number of grounds, including that the applied-for TLD infringes on the objector's registered or unregistered trademark.  Dispute resolution service providers (to be named) will consider several factors in assessing trademark objections, including whether the proposed TLD is likely to create confusion, and whether the applicant was aware of the opponent's mark.  If a confusingly similar TLD does launch and its operators engage in abusive conduct, brand owners will also be able to file complaints resulting in penalties up to the termination of the TLD.

WWW . BRAND . STORE — Your brand on the second level

  1. Implications for All Brand Owners:  A major implication of ICANN's decision to allow custom TLDs is that every time a new TLD is created, unscrupulous parties will have another opportunity to register domain names incorporating the trademarks of others (e.g.  brand.entertainment; brand.toronto; brand.sport).
  2. Sunrise Periods:  In order to combat infringement, all new TLD operators will be obliged to conduct sunrise periods, giving brand owners an opportunity to register marks as domain names before a given TLD goes live.  Eligible participants will include registered trademark owners providing proof of use.  If a brand owner wishes to exclude its mark from all new TLDs, it will have to participate in each new sunrise period.  
  3. The Trademark Clearinghouse:  To help brand owners participate in multiple sunrise periods, ICANN plans on establishing a trademarks clearinghouse that will authenticate brand owners' registrations and act as a repository for their proof of use.  TLD operators will be able to refer to this database when conducting their respective sunrise periods.  Brand owners who file claims with the clearinghouse will also receive notice whenever a domain identical to their mark is registered during the launch of a new TLD.
  4. Trademark Rights Post-Launch:  Following the launch of a new TLD, ICANN is planning to implement an expedited complaint procedure to suspend identical or confusingly similar domain names.  The owners of registered trademarks that have filed evidence of use with the trademarks clearinghouse will be among those able to avail themselves of this procedure.  A complaint mechanism will also be available whereby brand owners will be able to report TLD operators that consistently permit third parties to register infringing second-level domain names.

ICANN is still developing its new TLD policies. 

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

To print this article, all you need is to be registered on Mondaq.com.

Click to Login as an existing user or Register so you can print this article.

Authors
Similar Articles
Relevancy Powered by MondaqAI
Smart & Biggar/Fetherstonhaugh
McCarthy Tétrault LLP
 
In association with
Related Topics
 
Similar Articles
Relevancy Powered by MondaqAI
Smart & Biggar/Fetherstonhaugh
McCarthy Tétrault LLP
Related Articles
 
Related Video
Up-coming Events Search
Tools
Print
Font Size:
Translation
Channels
Mondaq on Twitter
 
Register for Access and our Free Biweekly Alert for
This service is completely free. Access 250,000 archived articles from 100+ countries and get a personalised email twice a week covering developments (and yes, our lawyers like to think you’ve read our Disclaimer).
 
Email Address
Company Name
Password
Confirm Password
Position
Mondaq Topics -- Select your Interests
 Accounting
 Anti-trust
 Commercial
 Compliance
 Consumer
 Criminal
 Employment
 Energy
 Environment
 Family
 Finance
 Government
 Healthcare
 Immigration
 Insolvency
 Insurance
 International
 IP
 Law Performance
 Law Practice
 Litigation
 Media & IT
 Privacy
 Real Estate
 Strategy
 Tax
 Technology
 Transport
 Wealth Mgt
Regions
Africa
Asia
Asia Pacific
Australasia
Canada
Caribbean
Europe
European Union
Latin America
Middle East
U.K.
United States
Worldwide Updates
Registration (you must scroll down to set your data preferences)

Mondaq Ltd requires you to register and provide information that personally identifies you, including your content preferences, for three primary purposes (full details of Mondaq’s use of your personal data can be found in our Privacy and Cookies Notice):

  • To allow you to personalize the Mondaq websites you are visiting to show content ("Content") relevant to your interests.
  • To enable features such as password reminder, news alerts, email a colleague, and linking from Mondaq (and its affiliate sites) to your website.
  • To produce demographic feedback for our content providers ("Contributors") who contribute Content for free for your use.

Mondaq hopes that our registered users will support us in maintaining our free to view business model by consenting to our use of your personal data as described below.

Mondaq has a "free to view" business model. Our services are paid for by Contributors in exchange for Mondaq providing them with access to information about who accesses their content. Once personal data is transferred to our Contributors they become a data controller of this personal data. They use it to measure the response that their articles are receiving, as a form of market research. They may also use it to provide Mondaq users with information about their products and services.

Details of each Contributor to which your personal data will be transferred is clearly stated within the Content that you access. For full details of how this Contributor will use your personal data, you should review the Contributor’s own Privacy Notice.

Please indicate your preference below:

Yes, I am happy to support Mondaq in maintaining its free to view business model by agreeing to allow Mondaq to share my personal data with Contributors whose Content I access
No, I do not want Mondaq to share my personal data with Contributors

Also please let us know whether you are happy to receive communications promoting products and services offered by Mondaq:

Yes, I am happy to received promotional communications from Mondaq
No, please do not send me promotional communications from Mondaq
Terms & Conditions

Mondaq.com (the Website) is owned and managed by Mondaq Ltd (Mondaq). Mondaq grants you a non-exclusive, revocable licence to access the Website and associated services, such as the Mondaq News Alerts (Services), subject to and in consideration of your compliance with the following terms and conditions of use (Terms). Your use of the Website and/or Services constitutes your agreement to the Terms. Mondaq may terminate your use of the Website and Services if you are in breach of these Terms or if Mondaq decides to terminate the licence granted hereunder for any reason whatsoever.

Use of www.mondaq.com

To Use Mondaq.com you must be: eighteen (18) years old or over; legally capable of entering into binding contracts; and not in any way prohibited by the applicable law to enter into these Terms in the jurisdiction which you are currently located.

You may use the Website as an unregistered user, however, you are required to register as a user if you wish to read the full text of the Content or to receive the Services.

You may not modify, publish, transmit, transfer or sell, reproduce, create derivative works from, distribute, perform, link, display, or in any way exploit any of the Content, in whole or in part, except as expressly permitted in these Terms or with the prior written consent of Mondaq. You may not use electronic or other means to extract details or information from the Content. Nor shall you extract information about users or Contributors in order to offer them any services or products.

In your use of the Website and/or Services you shall: comply with all applicable laws, regulations, directives and legislations which apply to your Use of the Website and/or Services in whatever country you are physically located including without limitation any and all consumer law, export control laws and regulations; provide to us true, correct and accurate information and promptly inform us in the event that any information that you have provided to us changes or becomes inaccurate; notify Mondaq immediately of any circumstances where you have reason to believe that any Intellectual Property Rights or any other rights of any third party may have been infringed; co-operate with reasonable security or other checks or requests for information made by Mondaq from time to time; and at all times be fully liable for the breach of any of these Terms by a third party using your login details to access the Website and/or Services

however, you shall not: do anything likely to impair, interfere with or damage or cause harm or distress to any persons, or the network; do anything that will infringe any Intellectual Property Rights or other rights of Mondaq or any third party; or use the Website, Services and/or Content otherwise than in accordance with these Terms; use any trade marks or service marks of Mondaq or the Contributors, or do anything which may be seen to take unfair advantage of the reputation and goodwill of Mondaq or the Contributors, or the Website, Services and/or Content.

Mondaq reserves the right, in its sole discretion, to take any action that it deems necessary and appropriate in the event it considers that there is a breach or threatened breach of the Terms.

Mondaq’s Rights and Obligations

Unless otherwise expressly set out to the contrary, nothing in these Terms shall serve to transfer from Mondaq to you, any Intellectual Property Rights owned by and/or licensed to Mondaq and all rights, title and interest in and to such Intellectual Property Rights will remain exclusively with Mondaq and/or its licensors.

Mondaq shall use its reasonable endeavours to make the Website and Services available to you at all times, but we cannot guarantee an uninterrupted and fault free service.

Mondaq reserves the right to make changes to the services and/or the Website or part thereof, from time to time, and we may add, remove, modify and/or vary any elements of features and functionalities of the Website or the services.

Mondaq also reserves the right from time to time to monitor your Use of the Website and/or services.

Disclaimer

The Content is general information only. It is not intended to constitute legal advice or seek to be the complete and comprehensive statement of the law, nor is it intended to address your specific requirements or provide advice on which reliance should be placed. Mondaq and/or its Contributors and other suppliers make no representations about the suitability of the information contained in the Content for any purpose. All Content provided "as is" without warranty of any kind. Mondaq and/or its Contributors and other suppliers hereby exclude and disclaim all representations, warranties or guarantees with regard to the Content, including all implied warranties and conditions of merchantability, fitness for a particular purpose, title and non-infringement. To the maximum extent permitted by law, Mondaq expressly excludes all representations, warranties, obligations, and liabilities arising out of or in connection with all Content. In no event shall Mondaq and/or its respective suppliers be liable for any special, indirect or consequential damages or any damages whatsoever resulting from loss of use, data or profits, whether in an action of contract, negligence or other tortious action, arising out of or in connection with the use of the Content or performance of Mondaq’s Services.

General

Mondaq may alter or amend these Terms by amending them on the Website. By continuing to Use the Services and/or the Website after such amendment, you will be deemed to have accepted any amendment to these Terms.

These Terms shall be governed by and construed in accordance with the laws of England and Wales and you irrevocably submit to the exclusive jurisdiction of the courts of England and Wales to settle any dispute which may arise out of or in connection with these Terms. If you live outside the United Kingdom, English law shall apply only to the extent that English law shall not deprive you of any legal protection accorded in accordance with the law of the place where you are habitually resident ("Local Law"). In the event English law deprives you of any legal protection which is accorded to you under Local Law, then these terms shall be governed by Local Law and any dispute or claim arising out of or in connection with these Terms shall be subject to the non-exclusive jurisdiction of the courts where you are habitually resident.

You may print and keep a copy of these Terms, which form the entire agreement between you and Mondaq and supersede any other communications or advertising in respect of the Service and/or the Website.

No delay in exercising or non-exercise by you and/or Mondaq of any of its rights under or in connection with these Terms shall operate as a waiver or release of each of your or Mondaq’s right. Rather, any such waiver or release must be specifically granted in writing signed by the party granting it.

If any part of these Terms is held unenforceable, that part shall be enforced to the maximum extent permissible so as to give effect to the intent of the parties, and the Terms shall continue in full force and effect.

Mondaq shall not incur any liability to you on account of any loss or damage resulting from any delay or failure to perform all or any part of these Terms if such delay or failure is caused, in whole or in part, by events, occurrences, or causes beyond the control of Mondaq. Such events, occurrences or causes will include, without limitation, acts of God, strikes, lockouts, server and network failure, riots, acts of war, earthquakes, fire and explosions.

By clicking Register you state you have read and agree to our Terms and Conditions