ARTICLE
27 August 2020

Marketing Your Business In Canada: Understanding The Laws And Risks Involved

BL
Borden Ladner Gervais LLP

Contributor

BLG is a leading, national, full-service Canadian law firm focusing on business law, commercial litigation, and intellectual property solutions for our clients. BLG is one of the country’s largest law firms with more than 750 lawyers, intellectual property agents and other professionals in five cities across Canada.
For business leaders and entrepreneurs, marketing is a powerful tool to build brand awareness, engage customers, increase sales and reach growth objectives.
Canada Media, Telecoms, IT, Entertainment

For business leaders and entrepreneurs, marketing is a powerful tool to build brand awareness, engage customers, increase sales and reach growth objectives. While the benefits of advertising, marketing and sponsorships are significant, there are potential risks. Claims of misleading advertising, misinformation, deceptive marketing or non-compliance can damage an organization's brand and reputation.

With the latest edition of its guide Marketing Your Business in Canada: Understanding the Laws and Risks Involved, BLG's Advertising & Marketing Group provides essential guidance for all organizations, large and small, marketing their goods or services in Canada. Depending on the nature of the goods or their planned activities, organizations need to comply with various laws and regulations relating to anti-spam legislation, competition, consumer protection, intellectual property, packaging and labeling, language and privacy. The guide also covers specific legislation pertaining to the sale of recreational-use cannabis in Canada.

Download Marketing Your Business in Canada: Understanding the Laws and Risks Involved

About BLG

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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