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By Robert Sales
Robert Sales of Swindell & Pearson suggests that growing companies should include licensing in their strategic thinking, as a potential way of increasing revenue, obtaining revenue from new areas, and hence achieving growth without some of the pain this usually involves.
By Robert Sales
To achieve business growth there is a requirement for a viable business concept, and often for a differentiation over competitors. The business concept may be in the form of a unique idea, product or service.