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By Noric Dilanchian
CHARACTER LICENSING AND MERCHANDISING in Australia will continue in 2007 to rely on elements that have worked in recent history. Players will continue to license toys, clothing and other products that have a history of working abroad or locally. But there are a number of key challenges on the horizon for licensors and merchandisers.
By Noric Dilanchian
Want to evaluate the IP of a business before you buy it? Want to sell a business at an increased price for its IP? Here is guidance on how to avoid the obstacles?
To brainstorm, select, design or register a trade mark there's a lot to be said for working at the outset with a multi-disciplinary team capable of thinking in design, marketing and legal terms.