Contributor Page
AJ Park
 
Email  |  Articles
Contact Details
Tel: +64 64 4 473 8278
Fax: +64 64 4 472 3358
Level 22
State Insurance Tower
1 WIllis St
Wellington
6011
New Zealand
While neither decision is directly relevant, it will likely inform a developing jurisprudence in both NZ and Australia.
The Pfizer decision provides a strong reminder of the obligation to fully disclose an invention in the specification.
The Australian FCA recently heard two appeals on decisions not to grant patents for computer-implemented inventions.
By Corinne Blumsky
Google Adwords® is a useful tool to help get your business's name to the top of Google's search engine rankings. Google Adwords allows retailers to purchase key words that consumers use to find their products online. So what do you need to think about when purchasing these key words?
By Richard Murphy
The America Invents Act (formerly The Patent Reform Bill) was passed by the United States Senate on 8 March 2011. Although similar patent reforms have previously failed to gain the full backing of Congress, many commentators are predicting that this incarnation will be passed into law in the near future.
By Corinne Blumsky
As Kermit said, it's not easy being green. But it easy to avoid 'green washing'.
By John Hackett
Creating a brand involves a lot of hard work - which pays off when you have people lining up to buy your business. Partner John Hackett explains how brand protection is vital when executing the perfect exit strategy.
By Allan Bowie
The time taken to manage your trade mark portfolio is time well spent. This investment will ensure that your most valuable and strategically important brands are adequately protected. At the same time, it will highlight areas where ongoing trade mark spend is not justified.