ARTICLE
7 December 2018

New Pharmacist's Guidelines For Advertisement In Brazil

GA
Global Advertising Lawyers Alliance (GALA)

Contributor

With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
The Federal Council of Pharmacy published Resolution No. 658/2018 to regulate publicity, advertisement and announcement of activities related to the pharmaceutical profession.
Brazil Media, Telecoms, IT, Entertainment

The Federal Council of Pharmacy published Resolution No. 658/2018 to regulate publicity, advertisement and announcement of activities related to the pharmaceutical profession. Such include any disclosure arising or promoted by pharmacists, regardless of the means of communication.

Among the requirements of the new resolution, pharmacists appearing in advertising promotions must be properly identified, the content of the advertisement must be based on scientific evidence for education purposes, as well as for public interest and in accordance with the ethical principles that govern the profession.

Such enables the pharmacists to protect themselves and disclose their activities and services safely, avoiding any misleading and abusive advertising, which conflicts with the Brazilian Consumer Protection Code and might induce the patient/consumer to error.

When acting as a speaker at events, the pharmacist must disclose a conflict of interest statement and inform the receiving of support and sponsorship from agencies and companies.

Advertisements from pharmacists with the intent of self-promotion, promotion of services, prices or payment for intending to attract costumers/patients and the use of expressions such as "best," "most efficient," or "the only one skilled" to qualify the professional's goods and services are prohibited.

Pharmacists will have 90 (ninety) days from October 02nd, 2018 to adapt to and comply with the new resolution.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

Mondaq uses cookies on this website. By using our website you agree to our use of cookies as set out in our Privacy Policy.

Learn More