"Brand-name quality for less" is the slogan of Autoteile Unger (ATU), one of the fastest-growing concerns in Austria's world-renowned automotive industry. ATU offers customers original-quality replacement parts at 30 percent below prices of other service installations. That strategy has paid off: ATU does business in five Austrian markets and employs around 100 workers.
Autoteile Unger was located in Austria in 1997 by the Austrian Business Agency and its plans for expansion are very ambitious: it is seeking additional locations in Austria for its quick-service garages, primarily in Vienna and Upper Austria. Within the next five years ATU wants to be number one in Austria - and grow its revenues to ATS 1 billion (US$78 million).
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