A proper domain name strategy will make sure you have
the domain names you need online, and stop you being tempted by
auDA, the Australian domain name administrator, has warned that
.au domain name holders are being targeted with unsolicited emails
from companies that appear to be based in China and Hong Kong. The
emails generally state that the Asian company operates a domain
registration service and has received an application for the
recipient's domain name in an Asian domain (such as .cn or
.hk), with the suggestion that the Australian domain name holder
should register their name in that Asian domain, to make sure that
it is protected.
A couple of examples (taken from the auDA announcement) are
auDA has advised that it considers that the emails are probably
false and misleading, and recommends that people ignore them. auDA
states also that it has been advised that authorities in Hong Kong
are investigating at least one of the companies sending the
Scam emails inviting domain name registration in other
jurisdictions are not uncommon. We expect that most of our clients
would take them with the appropriate grain of salt.
One thing we do recommend, however, is that you should
periodically revisit your business's own domain name strategy
(as part of a regular review of the business's branding
strategy). Make sure that the strategy covers all of the brands
currently used by the business (as appropriate), and that your
business has secured the necessary domain names in the appropriate
domains. If you receive an email about domain names that fall
within the strategy, then it would be appropriate to register them
(if this has not already been done). Of course, this should only be
done directly through an authorised domain name registrar! If the
domain name is not within your strategy, the email can safely go
where we all know it belongs.
We are of course happy to assist with any queries you may have
about domain name strategies, or with any other branding and
identification issues that you may have.
Examples provided by auDA
We are a domain name registration service company in Asia,
Last week we received a formal application submited by
[company] which wanted to use the keyword
[domain name of recipient] to register the
Internet Brand and with suffix such as .cn /.com.cn /.net.cn/.hk/
.asia/ domain names.
After our initial examination, we found that these domain names
to be applied for registration are same as your domain name and
trademark. We aren't sure whether you have any relation with
this company. Because these domain names would produce possible
dispute, now we have hold down this registration, but if we do not
get your company's an reply in the next 5 working days, we will
approve this company's application
In order to handle this issue better, Please contact us by Fax
,Telephone or Email as soon as possible.
We are a professional domain name registration center in asia,
mainly dealing with the domain name registration and internet
intellectual property rights protection.
We received a formal application from a company who is applying
to register [domain name of recipient] as their domain name and
Internet keyword on [date]. Because this involves your company name
or trade mark so we inform you in no time. we would like to confirm
if this company is your partner, subsection or some one you
authorized, if it is not, pls inform us if these domain names and
internet keyword are important to you and it is necessary to
protect them by registering them first or not, thanks for your
cooperation, looking forward to your reply.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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