She has uncovered some of the most controversial issues on
Australian television in recent years and last Thursday night
journalist Sarah Ferguson spoke candidly about her
behind-the-scenes experience on 'The Killing Season'
– an explosive examination on the forces shaping the ALP
during the Rudd/Gillard years.
The ABC series detailed the period of political intrigue and
instability, providing compelling viewing for Australians.
Sarah's candid insight into what happened and her reflections
on Julia Gillard as our first female Prime Minister have been
elaborated on in her recently released book by the same name.
Speaking to over 100 Western Sydney professionals at the Women in
Business networking event, Sarah captivated guests with the
challenges she faced in interviewing subjects who had made it clear
that they didn't want to be involved and didn't trust the
media following the leadership fallout.
Self-deprecating, Sarah outlined her failed attempts to connect
with Gillard through humour and shoes – items she freely
admits neither was particularly interested in. Quick to point out
her own failings in the process, Sarah was particularly blunt in
her assessment of the media's role in the events that took
place, repeating on several occasions the need for people to
critically analyse what they read and listen to.
Rebecca Hegarty, MC, Coleman Greig, said that "Sarah
really stressed the need to be authentic and have a good sense of
humour when developing a rapport – characteristics I think we
can all agree are essential, regardless of our profession.
"I really learned a lot about just how much time, energy
and skill Sarah devoted to making sure all sides were presented as
neutrally as possible – including a gruelling 18 hour
interview with Kevin Rudd."
Sarah is a Gold Walkley award-winning journalist and presenter
of the ABC's Four Corners program. She is also well-known for
her damning expose on live meat exports to Indonesia, and her
incredible insight into domestic violence in the ABC series
Every guest took home a copy of 'The Killing Season
Uncut'. Importantly, they also went home with a much
greater appreciation of a period of political intrigue and
instability that gripped the nation.
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