Kanye's latest album, The Life of Pablo, which was
released on streaming service Tidal back in February, was peddled
by Kanye as an exclusive to Tidal. Due to his actions, in less than
four five seconds Tidal's value increased by $US60mil and their
subscriber numbers tripled. Great news for Kanye who has a stake in
Tidal. However, earlier this month fans found out the hard way that
it turns out the album wasn't so exclusive.
You have got to give it to Kanye. Couldn't have been a
harder, better, faster or stronger plan to get people to subscribe
to what is increasingly being described as a sub-par streaming
service. One US fan thinks Kanye's actions were pretty
heartless and has commenced class action proceedings against Kanye
and Tidal. The difference here is the gold diggers might actually
be messing with a
Anyway, what does this all mean for Australian subscribers?
First things first, if Tidal and Kanye are making false and
misleading statements on Twitter that are not accurate or correct
this conduct is in breach of Australian Consumer Law. The issue is
that the statements induced customers to sign up, where they would
not have if they had known the album would be available elsewhere
two months down the track.
We've also noticed Tidal's T&Cs state that
Australian's aren't entitled to a refund and that any
dispute has to be settled in New York. We think it is ridiculous to
have consumers bound 2 these terms and think the ACCC or any Court
would agree. The most likely outcome is that anybody that signed up
to Tidal to get the album and paid a subscription fee will be
entitled to get their money back. If you feel like Kanye has
runaway with your money, we suggest lodging a complaint through the
ACCC, who may just end up pursuing Tidal for millions in
Kanye is yet to comment and with no news from Kim Kardashian via
Snapchat we figure the only fitting way to end this update is to
rely on a previous nugget of wisdom from the great man himself:
"My greatest pain in life is that I will never be able to
see myself perform live"
With all these lawsuits, we think Kanye may need to rethink
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