Kanye West doesn't mind creating a bit of a scene.
His recent appearance on Saturday Night Live was overshadowed by
the secretly recorded expletive filled meltdown in which he
described himself as being 50% more influential than Jesus'
apostle Paul (yeah, the guy who co-wrote the Bible). What seems to
have slipped through to the keeper though was Kanye's footwear
We aren't privy to the green room goings on, but it appears
that three adidas style black stripes were added in texta to
Kanye's Vans sneakers before he appeared in front of the
cameras. Now we're completely guessing, but we reckon it was a
last ditch attempt to satisfy Kanye's obligations to adidas to
wear their shoes when he performs. Or, it was a piece of
The stunt sent the sneaker bloggers (yep, they're a thing)
into meltdown, speculating that the years long and apparently
successful collaboration between adidas and Mr West was about to
Ye is not alone on the shoe endorsement drama front. Last year
Our Jessica Mauboy caused a right kerfuffle when she dropped out at
the last minute of her scheduled national anthem performance at the
Melbourne Cup. We hear that Myer, which had an exclusivity deal
with the Melbourne Cup, objected to Jessica wearing shoes which
were not available at Myer. The drama all became a bit much and
when Jess had a slight meltdown, one of her backing singers stepped
Celebrities are gathering more and more power in the fashion
world. Who would even consider not having a Kardashian seated front
row at their show, or launching a fragrance without a film star
featuring in a nonsensical
short film? However, trusting your brand in the hands of a
celebrity can be high risk. Therefore we recommend you have a tight
contract, and pay particular attention to the exclusivity (eg.
can't be seen wearing Nike), morals (don't be papped nose
deep in anything), and confidentiality provisions.
We do not disclaim anything about this article. We're
quite proud of it really.
To print this article, all you need is to be registered on Mondaq.com.
Click to Login as an existing user or Register so you can print this article.
Differences in the expectations of suppliers and customers regarding the development of bespoke software, frequently lead to disputes regarding development timeframes, scope, cost, and intellectual property ownership.
Some comments from our readers… “The articles are extremely timely and highly applicable” “I often find critical information not available elsewhere” “As in-house counsel, Mondaq’s service is of great value”
Register for Access and our Free Biweekly Alert for
This service is completely free. Access 250,000 archived articles from 100+ countries and get a personalised email twice a week covering developments (and yes, our lawyers like to think you’ve read our Disclaimer).