After you have established your business, you decide to set up
social media accounts to take your marketing to the next level and
get those profits really going. But then the worst happens –
the account gets hacked.
With the rise in the use of social media by businesses, it's
no wonder hackers are getting on board and we are hearing of more
and more instances of social media hacks on businesses.
In this digital media age - don't think you are not at risk.
Now is the time to be aware to try to prevent it from happening to
you as well as having a plan if your account does get hacked.
The most common way for hackers to gain control is by sending
scam emails purporting to be from Facebook or Twitter (or other
social media platform) asking for personal details including
passwords and other login details.
Always check for simple things like bad spelling, incomplete
words like "Facebok" or "Twittr", links that do
not match where the email is supposedly from and emails that
don't match either (eg. email purporting to be from Facebook
but email is from email@example.com or firstname.lastname@example.org). Many of
these emails will use scare tactics saying you've been attacked
already and will ask for your details for verification.
If your account does get hacked here are some tips:
Notify the social media platform immediately
Try to regain access to your account by immediately going to
the security settings and changing your password (hopefully you
have beat the hacker to this)
Communicate with your customers informing them of the hack and
providing a contact number to contact you if they need to verify
that communication was from you. You could do this via another
social media platform you are signed up with or via email to your
But, the best tip I could give you is to have a back up plan
ready to go before you get hacked thereby minimising the impact on
your business. This may include having an email or social media
post (on another platform) in relation to the hack already set up
and ready to go to avoid any downtime. The key is to have as many
resources to communicate with your customers at hand as
When hackers gain access they typically post things on your
behalf – mainly spam with links to (probably dodgy)
businesses and they may even change your social media page/account
name. This could mean that you lose followers and, in turn, affects
the social media presence you have been working hard to build which
may affect your business.
Once you regain access and fix any content changes from the hack
– amp up those security settings to the maximum! This could
include opting for the "login approval" option where you
are asked to enter a code when your account is logged into from a
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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