One of the hardest parts about being a celebrity is
protecting your brand. We assume. Like Shia LaBeouf, we're not
In this instance, old mate Jarryd Hayne has had to get on the
trade mark plane; all while impressively shoulder-charging and
punt-returning his way on to the San Francisco 49ers 53-man
A number of trade mark applications were filed by JH38 Holdings
in August, namely 'Jarryd Hayne', 'J Hayne Apparel'
and his recently unveiled logo featuring the letters J and H in a
stylised 'bird of prey' (Hayne Crane?!?) for goods such as
backpacks, clothing and games. These applications are in addition
to the existing 'THE HAYNE PLANE' registered trade mark
owned by J.H Promotions.
And while it's usually just the haters who come out of the
woodwork when someone starts doing exceptionally well, in this
case, people other than Jarryd Hayne and his related companies have
started filing trade mark applications featuring his moniker or
Look, it's all fun and games for everyone to try cash in on
the Hayne name, but Australian trade mark law provides that
registration of a trade mark may be opposed where the application
has been made in bad faith. So, unless you have a deal with
Jarrydto use his name, think it through before you spend your hard
earned cash trying to get 'THE HAYNE PLANE' registered for
beer or bath bombs.
Frankly, we are more excited to see what comes from the trade
mark application for '1 to 38 THE JARRYD HAYNE STORY'.
Sounds like a cracker.
While waiting for this timeless classic to be released,
we're already planning to make our second Super Bowl Party
better than the first; with 10% more buffalo wings and 20% less
American beer (might stick to Aussie stuff, thanks).
While it's very unlikely we'll be watching Jarryd's
49ers in February, one can only hope. We'd be happy to eat our
words (and our wings too).
We do not disclaim anything about this article. We're
quite proud of it really.
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The Ugg boots case revolves around who holds the trade mark rights to the word 'Ugg' in relation to sheepskin boots.
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