Statistics suggest that every second, on average, around 6,000
tweets are tweeted on Twitter. With so many tweets, one would be
forgiven for thinking that one tweet would be easily lost in the
traffic and quickly forgotten. Unfortunately, that does not seem to
be the case. A silly, offensive or discriminatory tweet will be
shared, re-posted, re-tweeted, it will be discussed world wide on
various media platforms and thanks to Google will always be around
to haunt the individual.
This not only prolongs an individual's embarrassment but
could potentially affect their current or future employment
prospects. Most business owners have zero tolerance for Facebook
posts or tweets from employees that are offensive or discriminatory
or that could potentially damage their brand. They are quick to end
the relationship and separate their brand from the foolish or
offensive post or tweet.
Below are some of my favourite examples.
What was intended for Ms Sacco's 170 followers, was
re-tweeted by tech blogger to his 15,000 followers. Tens of
thousands of people responded in anger.
Employer's immediate response:
"This is an outrageous, offensive comment. Employee in
question currently unreachable on an into flight."
She was subsequently sacked.
Over a year later, Ms Sacco describes the effect as follows:
"I lost my job, my reputation and I'm not able to
We could all learn from the above examples. Think carefully
before you post or tweet a comment. Always remember your current or
future employer will generally have access to your social media
profile and you should always refrain from making an inappropriate
or offensive comment. Employers you should have a plan in place to
plan to respond to any comments made by your employees that may
potentially damage your brand. A delay in responding or an
inappropriate response may further damage your brand.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
To print this article, all you need is to be registered on Mondaq.com.
Click to Login as an existing user or Register so you can print this article.
Businesses that rely on email or SMS for marketing purposes need to be aware of, and comply with, the Spam Act 2003.
Some comments from our readers… “The articles are extremely timely and highly applicable” “I often find critical information not available elsewhere” “As in-house counsel, Mondaq’s service is of great value”
Register for Access and our Free Biweekly Alert for
This service is completely free. Access 250,000 archived articles from 100+ countries and get a personalised email twice a week covering developments (and yes, our lawyers like to think you’ve read our Disclaimer).