Lately Twitter has been a hotbed for celebrity feuds.
There were Iggy Azealea and Snoop Lion (aka Snoop Dog) going at
each other because of a photo he posted of an albino woman with
cornrows with the caption "Iggy Azalea No Make Up", then
Redfoo and literally everybody that's been subjected to
"Literally, I Can't" and now more Iggy but this time
duelling with Eminem because of his new song, Vegas, which contains
sexually violent lyrics about her.
These catfights may be distasteful, but they usually get fought
out in the court of public opinion only. But if you're a
business using social media, then you need to be careful about what
you say because overstepping can be expensive.
The consequences of a commercial social media war were seen when
swimwear designer, Leah Madden, went on Facebook to accuse Seafolly
of stealing her designs and emailed the media about it. But it
turned out that Seafolly had come up with the designs first.
Seafolly then issued two press releases saying that Madden had
maliciously made those claims to injure Seafolly, which Madden
didn't like one bit.
Seafolly and Ms Madden sued each other for misleading or
They both did, but Seafolly was ordered to pay twice as much as
Madden took down the Facebook posts a few days after posting
them and it appeared that not many people had read her posts or
media articles written about it.
Seafolly was hit harder because the press releases were
published on several websites for an extended period of time and
because of its reputation and strong position in the marketplace,
which aggravated an already a serious allegation of malice.
These days most business have a Facebook or Twitter account, so
what you can you do to stay out of trouble?
Vet your statements for any inaccuracies before posting
comments about others, especially competitors.
If you've posted a comment that turns out to be misleading,
then remove it ASAP because the longer it's up, the more
trouble you'll likely be in.
If you have a Facebook page, make sure to regularly check
content posted by third parties because you could be left on the
hook for anything misleading they say.
If you're a big deal, try not to pick on the little guy
because it could cost you big time.
And resist the urge to get personal. That always ends in
We do not disclaim anything about this article. We're
quite proud of it really.
To print this article, all you need is to be registered on Mondaq.com.
Click to Login as an existing user or Register so you can print this article.
The issue of recording telephone calls was recently considered in the Federal Court in Furnari v Ziegert  FCA 1080.
Some comments from our readers… “The articles are extremely timely and highly applicable” “I often find critical information not available elsewhere” “As in-house counsel, Mondaq’s service is of great value”
Register for Access and our Free Biweekly Alert for
This service is completely free. Access 250,000 archived articles from 100+ countries and get a personalised email twice a week covering developments (and yes, our lawyers like to think you’ve read our Disclaimer).