Both have round heads. Both have prominent mouse ears in
silhouette. We haven't seen too many actual mice who look like
that, but we all recognise the image and this mouse fight comes as
no surprise to anyone.
deadmau5 (pronounced Dead Mouse) is an international DJ smashing
out tracks such as "Professional Griefers" with 9 million
YouTube views. Basically, a big time musician.
In the other corner is Disney, famous for Goofy, The Little
Mermaid, that stupid "Let it go" song and of course the
most famous mouse ever – Mickey.
deadmau5 is in a scrap with Disney over his attempt to trade
mark his image of a mouse which he uses everywhere, including on
stage. Disney objected, to which deadmau5 responded "Disney
thinks you might confuse an established electronic musician /
performer with a cartoon mouse. That's how stupid they think
you are". Good one deadmau5.
However, while DJ logic and the social media world might reckon
deadmau5 has a point, the law says he's in a spot of
In most countries, if a trade mark transcends its original
meaning and becomes generally "well known", then
protection is extended not only to the goods or services which are
sold under that trade mark, but across everything.
For example, there's no way someone could start a business
called "Google Cars". Although Google Inc isn't in
the car selling business or anything like it, its trade mark is so
well known that it is legally protected across every product and
Disney says the same applies to Mickey Mouse and his trade mark
ears. Has Mickey transcended cartoons? We think so. Although
deadmau5 has no connection with Mickey Mouse, he's stepped on a
legal land mine and we're probably looking at a dead mouse.
Sorry, had to say it.
We do not disclaim anything about this article. We're
quite proud of it really.
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