What strategic decisions do the automotive retailers of today
need to make in order to ensure their businesses are well equipped
for the automotive retail landscape of 2020?
Will the quickening pace of online retail activity completely
change the traditional 'bricks and mortar' dealership
format, with a much stronger focus on a dealership's online
presence to generate and bring business to the physical dealership
If the consumer of 2020 is willing to purchase a vehicle online,
how will this change a dealer's approach towards encouraging
repeat customer service and loyalty? How will a dealer use
technology to connect and communicate with customers on a
Should automotive retailers and franchisors collaborate on
facility and virtual showroom investment requirements, to ensure
efficient investment and that both stakeholders are well placed to
meet the consumer demands of 2020?
2013 National Automotive Industry Survey – The Automotive
Retailer of 2020
The Moore Stephens Automotive Services group and the Australian
Automobile Dealer Association (AADA) have undertaken research into
the Australian automotive industry, which brings together the
opinions of automotive retailers, wholesalers, distributors and
industry support service providers across Australia.
The 'Automotive Retailer of 2020' National Automotive
Industry Survey has collected the opinions and predictions of a
wider range of stakeholders in the Australian automotive
The results of the survey, including the comments received,
provide an insight into the key drivers of the changing automotive
retail landscape and the key decisions to consider from those most
qualified to predict the positioning of the automotive retailer of
The research report will be available to download from the Moore
Stephens website in mid-October.
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