From 6 December 2011 any individual, company or organisation is
permitted to apply for a new .XXX (or triple X) domain name. Now
that the sunrise period has ended, eligibility will be determined
on a first come, first served basis.
.XXX domain names were approved by the International Corporation
for Assigned Names and Numbers (ICANN) earlier this year and are
designed for the adult entertainment industry. Websites with .xxx
addresses will focus exclusively on adult entertainment content,
and applicants will need to certify that they belong to that
However brand owners who are not members of the adult
entertainment industry are able to apply to block a .XXX domain to
ensure that their brand names and valuable intellectual property
are not registered as .xxx domain names. In this way, the system
will ensure that valuable brands are not hijacked, and not subject
to potentially significant brand damage by being associated with
adult content that may conflict with the brand's values.
If your business is concerned that a third party .XXX domain
registration using your brand name may damage your businesses
reputation or imply an affiliation or association that does not
exist, you may wish to apply to block that name from being part of
a .xxx domain name.
These new .XXX domain registrations are subject to existing
rights protection mechanisms, including the Uniform Dispute
Resolution Policy, but it may be more cost effective for your
business to pre-emptively block a .XXX domain name that contains
your brand name.
If your business would like to understand more about .XXX domain
name registrations, please contact our IP team.
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guide to the subject matter. Specialist advice should be sought
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