Businesses throughout the world are able to protect and expand
their brand by registering a new domain name, in the .CO domain.
This is different to the existing .com and .com.au domains.
Colombia opens up .co domain
.CO is currently the country code domain for Colombia. However,
recent surveys show most people associate .co with
"company", "corporation," or
"commerce". As a result over 20 countries are using .co
as a second level domain name (i.e. co.uk, co.jp). Colombia has
decided to open up the domain as a alternative to the .com
Melbourne IT is currently the only Australian accredited domain
name registrar for .CO domain names. Up until to 13 July 2010
application and registration fees are approximately $360. Auctions
for popular names will be held, which may push up the price.
Following this auction period, fees for registering a .CO domain
name will be approximately $80.
Domain name disputes
Domain name disputes that arise in connection with the .CO
domain will be governed by ICANN's Uniform Domain Name Dispute
Resolution Policy (UDRP). The World Intellectual Property
Organisation (WIPO) will oversee any arbitration and mediation
under the UDRP. In order to succeed in a dispute you must meet
three criteria. You must show that:
the infringer's domain name is identical or confusingly
similar to your trade mark
the infringer has no rights or legitimate interests in respect
of their domain name
the infringer's domain name has been registered and used in
Should you register your brand in the .co domain?
All businesses need to consider carefully whether to secure
their brand in this new domain.
Currently, it is impossible to know how popular the new domain
will be, or the extent to which users or other businesses will use
the domain. Of course, the risk is that, if it is ignored, another
business may secure your brand in this new domain and it may be
difficult, if not impossible, to get it back.
Early domain name registration will help ensure that other trade
mark holders with rights to the same mark (e.g. in a different
country) can not secure these rights before you do. It may further
build valuable new business and recognition as a domain extension
that is relevant to your business in every corner of the world.
Swaab was recently named a 2009 Winner in the
ALB Employer of Choice awards, and was winner 'Best Law Firm in
Australia (Revenue < $20m)' and 'Attribute Award for
Exceptional Service (Australia Wide)'
in the 2008 BRW- Client Choice Awards.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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