Mondaq Blog

Video marketing is no longer a “nice but not essential” addition to your marketing plan. Today, it’s a critical component of an effective law firm marketing strategy. Here’s advice on common mistakes and how to deploy your assets more effectively.

I once suggested to a law firm partner that forming a client team would be a great way to respond to their client’s needs. He said, “I have a team.” In reality, though, he had a group of people who consistently worked with the client. What they lacked was any structure or process for those individuals to function as a cohesive unit.

Law firm marketing requires more than traditional networking. Success comes from combining strong branding, SEO, content, social media, business development, and client experience. Firms that focus on measurable strategies, track ROI, and stay client-focused are best positioned for sustainable growth.

If demand for legal services was steady and predictable, business development for lawyers would be simple. But most clients look for legal help when circumstances suddenly shift.

A handful of steady referral relationships can make a lawyer’s career — but how do you stay in their good graces? There are plenty of good ideas for rewarding referral sources, says Sally Schmidt, even if you can’t reciprocate.

A simple guide to thinking beyond your to-do list, showing how small follow-ups and a 'what's next' mindset can help turn prospects into clients.

2026 U.S. In-house Counsel Celebration | The Winners

Great Jakes reviewed site traffic patterns across their client portfolio. Here are the trends that stood out.

The leaders who make the biggest impact aren’t always the most visible. This article explores the role of “midfielders”, the connectors, problem-solvers and strategic thinkers who keep organisations moving forward.

Optimizing your legal intake process is the most effective way to ensure your marketing dollars actually result in new clients. Lex Reception’s Fiona Stevenson has four tips to make sure you make the most of every call.

View the Spring 2026 Thought Leadership Awards, celebrating our most read authors on Mondaq.com.

When you hear the phrase “law firm website accessibility,” you’re probably thinking “compliance risk,” not “marketing opportunity.” But many firms don’t realize they are accidentally turning away good leads because of invisible barriers in their intake process. Here are five things to check today.

When you do something repetitively, it’s easy to go on autopilot. Establishing client service protocols helps ensure you’re paying proper attention to every client.

A conversation with HubSpot’s Danny Tessler

To generate law firm taglines, we experimented using ChatGPT. And guess what: they are not bad.

View the finalists for the 2026 U.S. In-House Counsel Celebration.

What could go wrong in a law firm pitch meeting with potential clients? Here’s a checklist for planning the meeting, fine-tuning your message, and asking for the business.

AI is no longer a future-facing concept in legal marketing. It’s embedded in Google search results, influencing visibility, shaping how prospects research firms, and changing how we measure marketing performance.

Despite the ongoing “client value squeeze” and rising interest in moving work downstream, even the most motivated legal departments may find it hard to switch law firms. In fact, while firms focus on competition, technology or pricing, the silent killer of new business is client inertia — your prospect’s simple resistance to change.

Tim Bajarin covers the tech industry’s impact on PC and CE markets.