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Saudi Arabia's accession to the Madrid Protocol marks a transformative shift in international trademark protection, enabling businesses to secure rights across multiple jurisdictions through a single streamlined application. This development positions the Kingdom as a key player in global intellectual property protection while offering Saudi companies unprecedented access to over 130 countries for brand expansion.

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A representative office in Egypt allows a foreign company to study the market, run feasibility studies, and build local relationships before investing. Selling, invoicing, and signing commercial contracts fall outside its scope.