Article
The Protection Of Olfactive Marks In Mexico
Before the modifications to the Mexican Industrial Property Law (the IP Law) on May 18, 2018, the article 88 of this Law defined a mark as being a “visible sign” capable to distinguish products or services from others of the same type or category on the market. Thus, to be subject of protection as a mark, a sign had to be both distinctive and visually perceptible.
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