Entertainment Law, Media Law and Telecoms Law

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.
Article
What FIFA Sees As The Specific Technological Needs Of The Game
FIFA has launched three innovation challenges targeting fan experience enhancement, advanced player wearables for real-time physiological monitoring, and automated substitution board technology. The initiatives reveal the governing body's strategic priorities in modernizing football through technology while maintaining creator IP ownership and establishing structured pathways from prototype to global implementation.
United Kingdom Media & IT
MC
Marks & Clerk
Article
Keeping AI Agents From Going Rogue: Lessons From AI Agenda 2026
Organisations deploying agentic AI face a critical challenge: humans are poor supervisors who lose focus and rubber-stamp outputs. As AI agents evolve from apprentices to autonomous employees, businesses must engineer robust oversight architectures rather than rely on good intentions. The question is no longer whether to use agentic AI, but how to govern it responsibly while protecting against both internal risks and external agents interacting with your systems.
United Kingdom Media & IT
LS
Lewis Silkin
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Article
Responsible AI In Marketing: Applying The ICC Advertising And Marketing Communications Code
The International Chamber of Commerce has published guidance on how its Advertising and Marketing Communications Code applies to AI use in marketing. As AI reshapes advertising creation and delivery, this guidance confirms that existing principles of legal, decent, honest and truthful advertising apply equally to AI-generated content, while providing practical checklists for organizations to ensure compliance with transparency, responsibility, and consent requirements.
United Kingdom Media & IT
BS
Burges Salmon
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Article
New Approach To Software Inventions Put To The Test At The UKIPO
The Supreme Court's decision in Emotional Perception AI has reshaped how software inventions are examined at the UKIPO, aligning UK practice with the EPO's approach. A recent hearing demonstrates that while determining eligibility may be straightforward, assessing which features possess technical character presents significant challenges that can fundamentally impact the inventive step analysis.
United Kingdom IP
MC
Marks & Clerk
Article
Will Great Britain Follow The EU With Reform Of Product Liability Law?
The Law Commission has published its consultation on reforming UK product liability law, proposing significant changes including expanded definitions of products to cover AI and software, new liability frameworks for digital platforms, and revised defect determination principles. The consultation invites responses to 62 questions and runs until January 2027, with provisional proposals that could fundamentally reshape how product liability operates in Great Britain's post-Brexit legal landscape.
United Kingdom Consumer
AP
Arnold & Porter
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