ARTICLE
17 April 2024

Sales Rep Self-Sourcing: An Innovative Approach To Lead Generation

What is your personal brand? Have you ever thought about it? More importantly, do you know how to monetize it?
United States Tennessee Law Department Performance

Sales reps are notorious for well-crafted taglines, distinct mission statements and consistent messaging designed to develop trust between them and their followers. However, more needs to be done by organizations to harness this power to their benefit. Helping sales reps self-source opportunities through their own networks, with their own brands and missions, is the next evolution of the buyer/seller relationship.

So, how can companies encourage this approach? A&M's Ryan Farber dives deeper into the significance of self-sourcing in today's competitive market and the ways organizations can reward and recognize sales reps for their proactive efforts.

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Originally published 10 April 2024

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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