With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
Last week, I was joined by colleagues from the GALA members in France, Poland, South Africa and Turkey to look at the current trends and recent developments in the field of alcohol advertising across the EMEA region.
Last week, I was joined by colleagues from the GALA members in
France, Poland, South Africa and Turkey to look at the current
trends and recent developments in the field of alcohol advertising
across the EMEA region. We looked at the emerging fashion for
advertising hard seltzers and low alcohol variants in particular,
as well as some interesting TV ads from France, Poland and South
Africa.
If you missed the webinar, you can now watch the recording and
please contact me if you would like a copy of the slides.
Although there are some commonalities in alcohol advertising
across EMEA, there is no formal harmonisation and wide variations,
even within Western Europe, let alone with counties in Eastern
Europe or the Middle East and Africa.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
