ARTICLE
15 February 2024

Hidden Fees Aren't Sexy (Podcast)

KD
Kelley Drye & Warren LLP

Contributor

Kelley Drye & Warren LLP is an AmLaw 200, Chambers ranked, full-service law firm of more than 350 attorneys and other professionals. For more than 180 years, Kelley Drye has provided legal counsel carefully connected to our client’s business strategies and has measured success by the real value we create.
It's a well-known principle (amongst those who practice in certain professions) that if you're trying to make something sexy...
United States Media, Telecoms, IT, Entertainment

Kelley Drye Ad Law Access Podcast · Hidden Fees Aren't Sexy

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It's a well-known principle (amongst those who practice in certain professions) that if you're trying to make something sexy, you generally don't want to reveal everything all at once. Instead, it can be better to reveal things slowly, leaving things to the audience's imagination, and letting expectations build up before the big moment. Of course, that strategy can backfire if what you ultimately reveal ends up being disappointing to the viewer.

www.kelleydrye.com/viewpoints/blog...fees-arent-sexy

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