A Virtual CLE Event
June 15 & 16, 2021
11am – 3:30pm ET
Approved for 8.0 hours CLE credit in California, New York, Pennsylvania and Texas. Available via reciprocity in New Jersey. Other states may be available upon request.
Please Note:
This event is not open to the press.
Register
Recent changes to our way of living have made it clear just how important it is for marketers and retailers to be thinking about the convergence of brand experience and commerce and redefining how consumers shop and interact with brands online.
From web and mobile to social, video, AR, VR and chat, every purchase is just a tap, swipe or embedded link away. This is the era of anytime, always on, commerce:
- Where the 'e' in e-commerce stands for "everywhere."
- Where brands must be prepared to respond to and stay ahead of marketplace and consumer trends that can change overnight.
- Where marketers and retailers are under fierce pressure to create a seamless path to purchase.
Join us virtually on June 15-16 for an opportunity to connect with peers and learn from business leaders and regulators as BakerHostetler's advertising, digital risk advisory and cybersecurity, and class action defense teams host a mix of engaging panels and breakout sessions that will cover the latest developments, enforcement trends, and risk mitigation strategies.
Keynote Speaker:
- Daniel Kaufman, Acting Director, Bureau of Consumer Protection, FTC
Confirmed Guest Speakers Include:
- Serena Viswanathan, Acting Assoc. Director, Div. of Advertising Practices, Bureau of Consumer Protection, FTC
- Maneesha Mithal, Assoc. Director, Div. of Privacy & Identity Protection, Bureau of Consumer Protection, FTC
Topics include:
- Shoppable Ads
- Subscription-based Marketing
- Data Breach Incidents
- Blockchain
- Biometrics
- NFT Tokens
- Dark Patterns
- Consumer Reviews
- Social Influencers
- Virtual Reality
- Artificial Intelligence
- Class Action Trends
Approved for 8.0 hours CLE credit in California, New York, Pennsylvania and Texas. Available via reciprocity in New Jersey. Other states may be available upon request.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.