Fake Reviews Are About To Be Banned - Join Our Webinar On 22nd May To Find Out How To Ensure You'll Be Compliant

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Global Advertising Lawyers Alliance (GALA)

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With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
Consumer laws in the UK are undergoing a revolution in 2024 with the implementation of the new Digital Markets, Competition and Consumers Bill expected before the end of this year.
UK Consumer Protection
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Consumer laws in the UK are undergoing a revolution in 2024 with the implementation of the new Digital Markets, Competition and Consumers Bill expected before the end of this year. The DMCC bill will give the UK Competition and Markets Authority (CMA) strong new powers to unliterally impose potentially huge fines of up to 10% of global turnover for breaches of consumer law.

We're focusing on some of the key areas that are undergoing significant change, and in our next webinar, we will be focusing on fake reviews – which will be a 'banned practice' under the DMCC Bill, joining the list of 31 banned practices under the existing law.

This session will be of interest to any businesses hosting or using customer reviews in any way, not just dedicated review websites. The new banned practices expressly prohibit not just commissioning or submitting fake online reviews, but also posting consumer reviews without taking reasonable steps to ensure they are genuine. This means any website that allows User Generated Content in the form of consumer reviews will need to have compliance procedures built in.

With the CMA's new fining powers, businesses need to be aware of the new rules and how to comply with them. We will look at some useful examples and consider the position under the CAP Code, as well as under the new law. As always, we'll focus on solutions and allow time to answer your questions.

The webinar takes place on 22 May at 4pm and will be held on Zoom. Register here.

"The new powers in this bill help the CMA take swift, decisive action to tackle rip offs, protecting consumers whether they are shopping online or on the high street. The new fining powers will provide an important deterrent to businesses seeking to take advantage of people while also ensuring fair dealing businesses can thrive." Sarah Cardell, Chief Executive, CMA

Originally published by Lewis Silkin

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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Fake Reviews Are About To Be Banned - Join Our Webinar On 22nd May To Find Out How To Ensure You'll Be Compliant

UK Consumer Protection

Contributor

With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
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