ARTICLE
15 August 2023

Two-minute Recap Of Recent Developments In Turkish Competition Law – July 2023

GT
Gen Temizer

Contributor

Gen Temizer is a leading independent Turkish law firm located in Istanbul's financial centre. The Firm has an excellent track record of handling cross-border matters for clients and covers the full bandwidth of most complex transactions and litigation with its cross-departmental, multi-disciplinary and diverse team of over 30 lawyers. The Firm is deeply rooted in the local market with over 80 years of combined experience of the name partners while providing the highest global standards of legal services.
In July 2023, the Turkish Competition Board (the "Board") approved ten merger and acquisition transactions, including Microsoft's highly debated acquisition of sole control...
Turkey Antitrust/Competition Law
To print this article, all you need is to be registered or login on Mondaq.com.

August 2023 – In July 2023, the Turkish Competition Board (the "Board") approved ten merger and acquisition transactions, including Microsoft's highly debated acquisition of sole control of the US video game holding company Activision Blizzard. 

1355580a.jpg



 The highlight of Turkish competition law in July was that the Board concluded two on-going investigations, including its labour market investigation, and held oral defences for four investigations.

No-poaching investigation results in fines

In July 2023, the Board concluded its investigation on alleged anti-competitive agreements in the labour market involving more than thirty undertakings operating in diverse sectors. The Board scrutinised the so-called "gentlemen's agreements" (i.e., no-poaching agreements) that allegedly involve anti-competitive limitations on the transfer of employees in various sectors. The Board also indicated that no-poaching agreements decrease employee mobility and lead to artificial suppression of wages, thus preventing wages from finding their actual value. In this vein, 16 undertakings faced monetary fines in a total amount of approximately EUR 14.5 million.

Turkey's leading e-commerce platform Trendyol faces a fine for self-preferencing

On 27 July, the Board announced its conclusions regarding an investigation into Trendyol, a major e-commerce platform in Turkey. The investigation revolved around allegations that Trendyol engages in unfair practices to provide an advantage for its own private label ("PL") products by manipulating algorithms and misusing data from third-party retailers.

As a result of its investigation, the Board imposed a hefty fine of approximately EUR 5.9 million on Trendyol for abusing its dominant position on the market of multi-category e-marketplace retailers. Additionally, the Board issued a series of measures that Trendyol must implement to ensure effective competition in the market, as summarised below:

Algorithm Interference

Data Misuse

Preservation of Algorithm Models and Data

To prevent Trendyol from interfering with algorithms so as to favour its own PL products, the Board has instructed that Trendyol:

  • render the data regarding the PL category inaccessible to the data science search team;
  • ensure that algorithms (including ranking and scoring) apply equally to all sellers on the platform and that no manual interference will be made against algorithms to provide an advantage to Trendyol's PL products;
  • display the number of followers for the seller store if sales are made on behalf of Trendyol;
  • develop an internal policy on data utilisation and self-preferencing practices and share it with relevant team members.

To prevent further misuse of the data obtained from marketplace activities to be used to provide a competitive leverage for Trendyol's PL products, the Board has directed Trendyol to:

- prohibit the disclosure of third-party sellers' data to the PL team, which is to be established as a separate team, and prevent its use to benefit Trendyol's PL brand.

The Board also requires Trendyol to preserve the algorithm models, codes and software that are used in marketplace activities for a period of three years. Furthermore, Trendyol must submit annual reports on its compliance with the imposed measures for five years.


The Board stresses standard of proof in RPM case

The Board has concluded its investigation against BSH, the Turkish distributor of brands such as Siemens, Bosch and Profilo, with reference to its previously published decision regarding its approval of the commitments offered by BSH. The investigation focused on whether BSH restricted the customers/regions to which its resellers may sell and/or maintained the resale prices ("RPM") of its resellers.

Concerning the findings indicating that BSH "prohibited online sales" as well as "intervened with the resale prices", the Board made the following assessments, particularly on the standard of proof:

  • The findings alleging the maintenance of resale prices consisted of unilateral statements from resellers, which did not clearly indicate that BSH maintained resale prices. As a result, the Competition Board concluded that it had not been proven "beyond any doubt" that BSH engaged in RPM practices.
  • Concerning the region/customer restriction allegations, the Competition Board clarified that the restriction in question mainly aimed at preventing the sales of resellers operating within a selective distribution system to unauthorised resellers. The Board determined that preventing authorised resellers from selling to unauthorised ones within such system does not violate competition law.

Based on these assessments, the Board decided that there was no ground for imposing an administrative fine against BSH.

Individual exemption granted for physical point of sale ("POS") services

On 24 July, the Turkish Competition Authority published that the Board has concluded its preliminary investigation against the Turkish subsidiary of Qatari National Bank (i.e., QNB Finansbank).

QNB Finansbank came under scrutiny for its practices related to customer restriction concerning POS services. The Board launched a preliminary investigation in 2021 after finding indications that QNB Finansbank hindered its competitors from providing POS services to businesses that it also served.

Within the scope of its preliminary investigation, the Board resolved to grant an individual exemption for QNB Finansbank, as QNB Finansbank's practice is (i) limited to physical POS services, (ii) exclusive to existing customers, and (iii) aimed at addressing customer dissatisfaction and other risks related to unincorporated technical infrastructure. In this vein, the Board concluded to limit the individual exemption's duration to the maximum legal period needed for establishing the specified technical infrastructure.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

See More Popular Content From

Mondaq uses cookies on this website. By using our website you agree to our use of cookies as set out in our Privacy Policy.

Learn More