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Shoe Drop: Back-to-school Footwear Buyers Shop Earlier For Fewer, Pricier Pairs
Economic pressures and cultural events are reshaping how American families approach back-to-school footwear shopping, with rising prices forcing consumers to prioritize quality over quantity while the FIFA Men's World Cup creates unexpected demand patterns. The 2026 AlixPartners survey reveals a stark divide in purchasing behavior across income levels, as manufacturers and retailers face mounting cost pressures with limited ability to pass increases to price-sensitive shoppers.
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