On July 7, 2022, SuperBuzz Inc. (TSXV: SPZ) (the "Company", formerly Cross Border Capital I Inc.) ("CBX") (TSXV: CBX.P), announced that it had completed its previously announced acquisition of all of the issued and outstanding securities of Israeli company Message Notify Ltd. d/b/a SuperBuzz ("Private SuperBuzz"), resulting in Private SuperBuzz becoming a wholly owned subsidiary of the Company.
The Company offers solutions supplying a real-time marketing
automation platform that increases customer engagement through
dynamic push notification campaigns that deliver relevant,
personalized messages in micro-moments across mobile and desktop
platforms. Its value proposition comes in the form of its
AI-optimized bidding algorithm and fraud detection that guarantees
push delivery at the right time and in the appropriate context
needed to ensure maximum user retention.
Jason A. Saltzman and Luis Cousin of Gowling WLG advised the
Company with respect to this transaction.
Read the original article on GowlingWLG.com
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