Mondaq Blog

Firms that lean too heavily on AI for their marketing risk losing the human connection that clients value most. Legal marketing is not just about clicks or rankings. It’s about demonstrating your firm’s expertise, credibility and responsiveness.

So, how do you strike the right balance between AI and human judgment?

Mondaq and InterAction announce new data integration partnership.

View the winners and photo gallery of the 2025 Canadian In-House Counsel Celebration.

Unparalleled Insight into the Canadian In-House Counsel Profession.

AI insights help law firms optimize their marketing investments by identifying content formats and topics predicted to perform well. Rather than spreading resources across multiple uncertain initiatives, you can concentrate efforts on content that’s more likely to succeed, and even time campaigns to coincide with the forecasted acceleration of a relevant trend.

Human creativity, storytelling, and empathy cannot be automated. Instead of replacing human connection, AI will help brands deliver more personalization and authentic customer experiences.

A Call to Action for Managing Partners to Leverage their Firm’s Collective Experience

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2025’s most read articles so far reveal three dominant narratives shaping the legal and commercial landscape.

Mondaq, a leading global provider of content marketing, data, and analytics solutions for professional services, and MyMai, a pioneer in AI for Business Development, are proud to announce an integrated client engagement process, from publication to conversation.

Celebrating Excellence in Canadian In-House Counsel.

For today's CMOs, AI isn't just changing how marketing is executed; it's fundamentally expanding what marketing can achieve. The green light is on, and the road ahead is wide open.

Why most prospects won’t hire you right away — and how staying visible and building trust over time ensures you're remembered when they’re ready to engage legal counsel.

Empowered practice group leaders drive performance, accountability, and collaboration—key traits of business unit–driven law firms that align leadership, strategy, and support to achieve firm-wide excellence.

In law school, you were trained to win. Yet after years of practice, many law firm owners don’t feel like winners. If you own a small law firm, you could turn that around with this formula for making $1 million or more in profits every year.

Boost your business’s value by cutting costs, increasing revenue, improving efficiency, and reducing dependence on you. These simple, strategic steps make your company more profitable and attractive to future buyers.

Modern clients want solutions, not silos. Law firms must align around client needs—with collaborative teams, clear communication, and a single point of contact—to build trust, loyalty, and lasting value.

In-House Counsel Worldwide & Mondaq’s 2025 Global In-House Counsel Report seeks to reveal the challenges, issues and priorities facing global in-house legal teams worldwide.