In today's world, brand management and protection strategies are the key to the success of many businesses.
Business owners are continuing to move their businesses online focusing on remote sales and developing new remote products and services in this new world. New markets are also opening up to many businesses with this change in other countries.
It is now more important than ever to ensure the protection of your businesses intellectual property and to understand the ever changing and evolving laws, rules and regulations which apply.
In particular, each business with a valuable brand should ensure they take a pragmatic approach to complying with applicable laws and using them to protect their brand.
Only experts can realistically offer this advice.
Pointon Partners have a dedicated expert team with significant practical experience to help your business.
The team is led by David Mazzeo and Felicity Cara-Carson who are also registered trademark attorneys.
Pointon Partners has a worldwide network of fellow operators in this area to assist in all major jurisdictions in the world via our firms long time contacts and its Laworld connection of which our Tony Pointon is currently chairman.
For example Andy Lustigman of Laworld member Olshan in New York leads New York's premier attorneys in this area.
Regulatory priorities, privacy developments, products and services in the COVID world, economic business practices and social media are all key issues.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
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