Article
NAD Addresses Disclosure Requirements For Incentivized Reviews
When Zuru ran a program encouraging consumers to post product reviews in exchange for reimbursement, Procter & Gamble challenged the practice before NAD, arguing that consumers weren't instructed to disclose the incentive. While Zuru maintained the program wasn't problematic since reimbursement didn't depend on positive sentiment, the company agreed to require clear disclosure of the financial incentive in future reviews.
Kelley Drye & Warren LLP
