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ASA Rulings Target Fashion Retailers’ Environmental Product Claims
The ASA's recent rulings against major fashion retailers Adidas, UNIQLO, and Calvin Klein reveal a strict regulatory stance on environmental claims, particularly regarding "recycled" and "organic" product descriptions. These decisions demonstrate that consumers interpret such terms as absolute claims about entire products, requiring comprehensive substantiation. Retailers must now carefully frame environmental claims with precise qualifications or risk regulatory action.
United Kingdom Consumer
RPC
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HFSS: ASA Rulings Provide Clarity On Where “brand Advertising” Ends And Product Advertising Begins
The UK's Advertising Standards Authority has issued new guidance on how it will enforce restrictions on advertising less healthy food and drink products online and on television. Through several July 2026 rulings involving major brands like M&M's, Domino's, and KFC, the ASA clarified when the 'brand advertising exemption' applies and when product imagery crosses the line into depicting specific restricted products.
United Kingdom Media & IT
RPC
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