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When Promotion Becomes Liability: FSSAI’s Warning To Food Influencers In India
India's food safety regulator has issued a stark warning to celebrities and social media influencers: verify health and nutritional claims before promoting food products, or face potential legal consequences. As influencer advertising violations surge to over 21% of all advertising complaints, the question of accountability has moved from public backlash to formal regulatory scrutiny, with recent show-cause notices issued to major Bollywood stars.
Global Advertising Lawyers Alliance (GALA)