Date: 14 July 2020
Time: 9:00 PM UTC
Duration: 45 min
Language: English
Format: Online
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Worldwide: Using Your Professional Services Firm’s Largest Source of Market Intelligence: Your Website’s Analytics

With even smaller professional services firms seeing 20,000 individual visitors a year and larger firms seeing hundreds of thousands, your website’s analytics is actually your biggest source of objective information on prospects and clients. Learn how to distinguish valuable versus high volume activities, how to structure analytics to reveal insights for individual fee-earners, practice groups and authors and why visitors are not as anonymous as many people think. All built on the platform you already have, Google Analytics. Join us to use analytics to gain a better understanding of opportunities and issues in the market and your practice - and without needing any analytics background.
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Charles Ashton
Magnifirm CEO Charles Ashton has worked on website analytics projects ranging from Amlaw 100 firms to boutique accounting firms, and specialises in turning abstract web data into usable insights for professional services firms. He’s a fan of W E Deming’s famous aphorism, ‘In God we trust, all others bring data.’ Magnifirm also provides Mondaq’s syndication and reporting platform in Australia and New Zealand and regularly speaks at professional services firms.
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