As we reported  in January, YouTube announced changes to its content creator revenue sharing program, and the process that determines which channels can run ads on YouTube. 

This move is apparently having a significant effect on the number of content creators who can monetize on the platform, as many channels within YouTube networks fall below the new required threshold of 1,000 subscribers and at least 4,000 hours of viewing time in a one-year period.  

According to Digiday, YouTube network operators are even having to release creators with demonetized channels from their contracts.

We'll keep you updated on further changes to the rules, and the impact on industry.

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"We have chose this direction because of our significant investment in brand solutions for our talent and because the risk is too high to effectively manage tens of thousands of creators and not be able to monitor the content as tightly as we'd like."

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