Reacting to the dangers of the "Tide Pod Challenge" -- where people eat Tide laundry detergent packets -- P&G has been working to educate consumers that this is a bad idea. For example, P&G has made public announcements warning people of the dangers, created a video featuring Rob Gronkowski which urges kids not to eat them, and requested social media platforms to take down content that may pose a danger to kids.
Social media platforms, such as Facebook, have been reacting to the company's concerns and removing posts that may encourage kids to participate. For example, Facebook removed a post by a bar, Molly's, that promoted its own "Tide Pod Shot" featuring Tide colors, which was made of Bailey's Irish Cream, vodka dyed orange, and blue Curacao.
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In response to the health issues that eating the Tide Pods can cause, Facebook has committed to removing posts that encourage the trend
http://www.lehighvalleylive.com/entertainment/index.ssf/2018/01/tide_pod_challenge_shot.html
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