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After narrowing down a list of potential universal opt-out mechanisms (UOOMs) in December 2023, the Colorado Department of Law has joined California in approving the Global Privacy Control...
After narrowing down a list of potential
universal opt-out mechanisms (UOOMs) in December 2023, the Colorado
Department of Law has joined California in approving the Global
Privacy Control as a browser signal for consumers to easily opt-out
of the sale of their personal information or its use for targeted
advertising.
While there is still a possibility that
either state could approve another UOOM mechanism in the future,
this should be a bit of a relief to businesses with websites that
may be subject to both the California Consumer Privacy Act (CCPA)
and the Colorado Privacy Act (CPA) – now they will only have
to implement one UOOM instead of possibly different ones.
The below list of UOOMs
includes those The Department considers valid under the CPA and its
regulations. The UOOMs on this list are recognized in so far as the
UOOM or any authorized implementations meet the requirements of
C.R.S. § 6-1-1313 and 4 CCR 904-3, Part 5. Organizations
subject to the CPA can use the technical specification for each
UOOM to ensure they are able to accept Consumer
requests.
Universal Opt-Out Mechanism Technical Specification
Additional Information Global Privacy Control (GPC) Privacy CG Website: Global
Privacy Control
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
