ARTICLE
29 August 2024

Pop-Culture Challenged AI Behavior

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Foley & Lardner

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A recent, albeit humorous, example involves a founder who had to train his AI system to avoid Rickrolling, a meme from well over a decade ago involving the unexpected...
United States Technology

A recent, albeit humorous, example involves a founder who had to train his AI system to avoid Rickrolling, a meme from well over a decade ago involving the unexpected appearance of Rick Astley's "Never Gonna Give You Up." While the intent might seem playful, this incident highlights the importance of robust training datasets and precise tuning of AI behavior. It also emphasizes the need for a nuanced understanding of context, as what might be seen as a harmless joke could degrade user experience or even trust in the AI platform.

This founder had to train his AI not to Rickroll people

Flo Crivello was monitoring outputs from the AI assistants his company Lindy makes when he noticed something strange. A new client had asked her Lindy AI assistant for a video tutorial that would help her better understand how to use the platform, and the Lindy responded in kind — that's when Crivello knew something was wrong. There is no video tutorial.

"We saw this and we were like, 'OK, what kind of video did it send?' and then we were like, 'Oh snap, this is a problem,'" Crivello told TechCrunch.

The video the AI sent the client was the music video to Rick Astley's 1987 dance-pop hit "Never Gonna Give You Up." In more familiar terms: the client got Rickrolled. By an AI.

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