This podcast from HBR IdeaCast highlights the transformative power of generative artificial intelligence (AI) in shaping the future of organizations. It notes that strategy should be not merely reactive but proactive, with the potential to create new business opportunities and change the fortunes of companies. Generative AI goes beyond optimizing productivity and operations, enabling companies to reimagine their core activities and develop AI-driven products and services.

With generative artificial intelligence, senior leaders suddenly wield an awesome new tool to change the fortunes of their organizations. The promise of generative AI is more than just a sweet hack to boost productivity and streamline operations. Its deeper potential lies in companies that rethink what they do and conjure brand-new, AI-first products and services. Simply put, generative AI is blasting open new strategic paths to create novel business opportunities, even as it brings serious risks and heightened competition.

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