Hidden discrimination of AI systems continues to be a concern for the world. Various privacy laws, like the GDPR, already provide a right to not be subject to automated decision-making, which is often based on artificial intelligence. Amazon is rolling out a new "AI nutrition label" of sorts to provide transparency of AI systems.

Amazon.com Inc is planning to roll out warning cards for software sold by its cloud-computing division, in light of ongoing concern that artificially intelligent systems can discriminate against different groups, the company told Reuters.

Akin to lengthy nutrition labels, Amazon's so-called AI Service Cards will be public so its business customers can see the limitations of certain cloud services, such as facial recognition and audio transcription. The goal would be to prevent mistaken use of its technology, explain how its systems work and manage privacy, Amazon said.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.